Reference no: EM132937733

Summary: Recycline began in 1996 when founder Eric Hudson designed an innovative toothbrush out of all-recycled material. Today, Recycline's eco-friendly product line, Preserve, includes a range of personal care items, tableware, and kitchen goods. In 2007, Whole Foods and Recycline launched a line of kitchenware products that included colanders, cutting boards, mixing bowls, and storage containers.

Through its various partnerships, Recycline was able to take an untested product and sell it at the nation's largest and most respected natural foods store. Whole Foods in turn used its experience and resources to ensure the product sold well.

1. What are the roles of attitudes, values, and emotions play at a firm like Recycline? What role do existing attitudes about recycling affect how you see a company like Recycline?

2. What is your perception of CEO Eric Hudson? On what do you base your perception? What is the public's perception of green products according to marketing Director C.A. Webb? Why do some people have that perception, and what can Recycline do to change it?

3. If you have given a chace to choose, would you want to work for Recycline? Why or why not?