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What are the risks of introducing the product

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Reference no: EM132888693 , Length: word count: 300

During this course, we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product, or service of a company of your choosing. (See acceptable company list). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form:

Question 1: Provide an overall summary of the company and the product/service offerings.

Question 2: What is the product or service you will redefine or introduce as new?

Question 3: Why is it a good time for the company to explore this opportunity now?

Question 4: What are the short-term and long-term goals?

Question 5: Does this product or service support the company's Mission, Vision, and Core Values? (Yes/No and why? Be sure to include the company mission and vision statements in your response).

Question 6: What are the risks/benefits of introducing this product/service?

Reference no: EM132888693

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