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What are the risks of competing against such powerhouses

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Reference no: EM132291301

Question: Marketing in Action Case Study: Brief summary of the case and then answer the following questions: 2-page written case analysis paper (12-point font, double spaced). Just need 3 cited references.

Chapter 19: Red Bull (4th paper)

1. What are Red Bull's greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks of competing against such powerhouses?

2. Discuss the pros and cons of Red Bull's nontraditional marketing tactics. Should Red Bull do more traditional advertising? Why or why not?

Information related to above question is enclosed below:

Attachment:- RedBullCaseStudy.rar

Reference no: EM132291301

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