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What are the risks and rewards for early and late movers

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Question:

Amazon in Emerging Markets

1. Did Amazon succeed in China? What did it learn?

2. Did Amazon make sensible choices in its emerging markets entry strategies? Consider location, entry mode, and timing?

3. What are the risks and rewards for early and late movers?

4. How should companies and investors measure success in emerging markets?

5. Considering the competitive landscape in China, India and Latin America, how can home-grown firms best defend and win against large multinational entrants?

6. Should Amazon enter additional emerging markets immediately? If so, why and where? If not, why not and where should its focus be? More broadly, how sustainable is Amazon's simultaneous pursuit of geographic, horizontal and vertical expansion?

Attachment:- amazon in emerging markets.rar

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The work is in 1200 words where the focus is on handling the different planning which is to be done to highlight and focus on different standards and planning.It is mainly to make sure about how the planning of Amazon case study can be handled as per the different users. This also requires to highlight on system functioning and system progress which is possible only when there are enough standards.

Reference no: EM132215154

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