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Case Study Disney Corporation
1, What does Disney do best to connect with its core customers?
2. What are the risks and benfits of expanding Disney brand in new ways? Must use APA format
Reference at least 3 Peer reviewed journals
Textbook: Kotler P & Keller KL Marketing management
Core Market Offerings and Defining the Product-Take a position on whether Tropicana did or did not make a major mistake in changing its product packaging
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