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What are the risks and benfits of expanding disney brand

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Reference no: EM131256188

Case Study Disney Corporation

1, What does Disney do best to connect with its core customers?

2. What are the risks and benfits of expanding Disney brand in new ways?

Must use APA format

Reference at least 3 Peer reviewed journals

Textbook: Kotler P & Keller KL Marketing management

Reference no: EM131256188

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