What are the revised vlcs over their average buying life

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Problem: What is the average value of a loyal customer (VLCJ in a target market segment if the average purchase price is $60 per visit, the frequency of repurchase is every month, the contribution margin is 23%, and the average customer defection rate is 30%? If a continuous improvement goal is set of a 26% defection rate next year and 23% two years from now, what are the revised VLCs over their average buying life?

Reference no: EM133595593

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