Reference no: EM133044743

1) What are the results of a guest loyalty program in a hotel? In-depth description including more insights. 

2) What are the results of the "Rate me program (GAP MODEL of SERVICE QUALITY)" in a hotel? In-depth description including more insights. 

Here is an example

• Rate Me Program (GAP MODEL of SERVICE QUALITY)

The "Rate Me" program helps the management to check employee service and overall guest hotel experience to address all their concerns. 15% discount will be awarded to all guests who will take the survey.

3) What are the benefits of a hotel from its INTERNAL marketing strategy? In-depth description including more insights.

Here is an example

Company Benefits

This campaign is very beneficial for Carson Hotel. It is expected that by patronizing "Gain! Gain! Gain!" Internal marketing strategy, the property mainly increases profits as expenses decrease due to low employee turnover rate, lesser guest complaints to accommodate and reduce on labour cost because of the positive changes in employee productivity.

Further, as a chain reaction of service excellence, it will result from greater guest satisfaction, it heightens guest's loyalty and increment on regular guests. In addition, the company will be the most preferred property and best brand to work for.