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Question 1
The textbook defines personal sales as a business activity that involves a person-to-person communication process during which a seller:
Question 2
What are the responsibilities of sellers?
Question 3
Sales ethics relate to:
Question 4
In the sales scenario how can situations considered "unethical" be avoided?
Question 5
What is one of the most important factors in the sales strategy, which helps determine the needs of the prospectus or customer?
Question 6
In the age of relationship marketing (from 1990 to the present) what should be the main objective of the seller and his company?
Question 7
Building lasting business relationships requires three elements:
Question 8
Why do buyers buy?
Question 9
Institutional or organizational buyers are:
Question 10
The four factors influencing institutional or organizational purchasing behavior are:
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