Reference no: EM133280051

I am working on a marketing plan for marketing my City's Coliseum, which is like a small civic center/expo hall, and it has a 3,500 seating, overhead covered arena used mostly for rodeos. The annual county fair is held here on the grounds as well. the building's capacity is 5,000 people short-term and 1,900 long term. Also, it has a large area for RV parking with established hookups. The building is also our County's hurricane storm shelter.

At this time, the section I am completing is "Selecting Target Markets and Positioning." I need some help with the following questions:

a. How do consumers or other organizations go about buying, using and disposing of product?

b. Which segments should be selected to target?

If a consumer market: What are the relevant demographic, psychographic and behavioral segmentation approaches and the media habits of the targeted segments?

If a business: What are the relevant organization demographics?

c. How will I position my product for the identified markets?

d. How does a selected target market and positioning strategies line up with meeting your marketing objectives?