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Question 1: CRM team is planning to do an A/B testing on 100k customer emails with a 50/50 split and requesting BI team to create a dashboard tracking the performance. A junior BI engineer thus came to you and asked your advice on what KPIs shall be included or be compared between the two versions. What would you suggest?
Question 2: A company runs multiple campaigns with differing intents across many different channels. The Marketing team is planning to test a new brand awareness campaign and hoping to measure its effectiveness. What are the relevant KPIs for measuring the success of a brand campaign vs the KPIs for measuring the success of targeted digital marketing?
How would you explain working capital management to them, and what specific recommendations would you make to that company?
Examine and critique one or two aspects of the company's social performance with regards to fulfilling society's expectations on how the company should operate.
does online shopping increase impulse buying because its so easy?
Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing e..
What is the probability that none of the people are Independent and what is the probability that fewer than five people are Independent?
Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. What solutions would you recommend to the board, and why
What is the marketing mix? Discuss how conducting a SWOT analysis helps a firm to develop its strategic plan. Think of a recent trip to the movies
The ad has generated strong reactions on social channels, and the brand is facing a wave of reaction to the ad. Was Gillette marketing strategy a good or bad?
Review Exhibits 6.2 (page 139) and 6.14 (page 158). What conclusions can you make about Purina's customers and brand based upon these and the opening story? Classify each of the research methods used by Purina using concepts from Chapter 6.
you are the ceo of a small chain of womens clothing stores. you notice that your total sales are beginning to dwindle
Should the retailer pursue this new marketing strategy? Why or why not? Ethics and Advertising: Moral Muteness, Moral Myopia, and Moral Imagination.
Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies. In assignment, you will analyze branding and packaging
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