What are the relevant cash flows for general foods

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Question: The Super Project- Relevant Cash Flows Analysis

What are the relevant cash flows for General Foods to use in evaluating the Super project? In particular, how should management deal with issues such as?

a)Test-market expenses

b)Overhead expenses

c)Erosion of Jell-O contribution margin

d)Allocation of charges for the use of excess agglomerator capacity

You should not use your write-up to merely answer these questions. As always, the write-up should be a document that guides a decision-maker.

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Reference no: EM131992091

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