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What are the reasons for success or failure

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Reference no: EM133549049

Case Study: Find out why some Customer Relationship Management system projects have failed.

Talk about what went wrong when CRM tools or systems were put in place and what went right. This discussion must compare the reasons why two scholarly articles on CRM failed and two scholarly articles on CRM succeeded. Here are a few questions to help you:

Questions:

-What are the reasons for success or failure?
-Do the articles talk about the same reasons for success and failure?
-What's the same/different about the reasons?

 

Reference no: EM133549049

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