What are the reasons behind the decrease in sales

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Have an assignment I am needing assistance with. I have to Develop an Action Research Strategy Plan covering the following Action Research Phases can anyone provide some guidance?

  1. What are the reasons behind the decrease in sales?
  2. What actions or strategy (data/sales/changes) should be taken to turn sales around and regain market share?
  3. What strategy should be taken to increase employee morale?
  4. How long should this strategy take to complete?

Reference no: EM132404909

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