What are the rates of competing publications

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Reference no: EM132171180

For the following exercise define,

1. Variables used for the research.

2. Kind of study (exploratory, descriptive, casual).

3. Define what type of scale to use in each of the research question if applicable.

The retail advertising manager of a major metropolitan newspaper

Management Dilemma: Should advertising rates be revised?

Management Question: Should the advertising rates be revised, by how much, and what gains are expected from the revision?

Research Questions: (1) What are the rates of competing publications? (2) What should the differentials between rates for different ‘positions’ be? (3) What impact will a rate increase have on the demand for advertising? (4) What should the revised advertising tariff structure be?

Reference no: EM132171180

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