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What are the purpose and principles of advertising

Assignment Help Marketing Management
Reference no: EM133339357

Questions:

  1. What are the purpose and principles of advertising?
  2. Explain the principles of effective advertising for different markets.
  3. Discuss the key contents of advertising brief.
  4. Explain the purpose of code of ethics applicable to advertising and marketing industry.
  5. What are the key ethical requirements relevant to advertising industry as specified by Australian Association of National Advertisers (AANA)?
  6. Discuss the concept of products and services.
  7. What are the key differences between products and services?
  8. What are the principles and purposes of consumer behaviour and their influences on buying behaviour?
  9. What are Marketing Codes of practice?What is the purpose of Marketing Codes of practice?
  10. Explain the key provisions of following relevant legislation, codes of practice and national standards affecting marketing operations.

Reference no: EM133339357

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