What are the pros cons and risks associated with nike

Assignment Help Marketing Management

Reference no: EM13727211

Part I: Nike

Questions:

1. What are the pros, cons, and risks associated with Nike's core marketing strategy?

2. If you were Adidas. how would you compete with Nike?

Part II: Cisco

Questions:

1. How is building a brand in a business-to-business context different from doing so in the consumer market?

2. Is Cisco's plan to reach out to consumers a viable one? Why or why not?

Part III: Intel

Questions:

1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns'?

2. Evaluate Inters more recent marketing effort. Did they lose something by dropping the "Intel Inside" tagline or not?

Part IV: Microsoft

Questions:

1. Evaluate Microsoft's strategy in good and poor economic times.

2. Discuss the pros and cons of Microsoft's most recent "I'm a PC" campaign. Is Microsoft doing a good thing by acknowledging Apple's campaign in its own marketing message? Why or why not?

Part V: Walmart

Questions:

1. Evaluate Walmart's new marketing campaign and tagline. Did the company make the right decision to drop "Always Low Prices. Always." as a tagline? Why or why not?

2. Walmart does very well when the economy turns sour. How can it protect itself when the economy is on the rise? Explain.

Reference no: EM13727211

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