Reference no: EM132737805

According to Harley-Davidson's Africa country manager, Celine Gruizinga, "No one who comes here is going to make a quick buck. It's no small feat. It's a type of commitment that takes decades." Let's say that you're the CEO of a publicly owned U.S. company that manufactures fashion footwear. You're interested in getting involved in the sub-Saharan Africa market, which will eventually total 1.1 billion middle-class consumers-50 years from now. You need to decide which sort of globalization strategy would work best for you: exporting, licensing, joint venture (or some other form of strategic alliance), or direct investment. Generally speaking-and given Gruizinga's warning-what are the pros and cons of each option?