What are the pros and cons for nike signing

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Reference no: EM133530261

Identify two brands that have developed effective marketing campaigns around social advocacy or social welfare (This could include anything from environmental responsibility to animal welfare or helping poor or vulnerable communities). In your opinion, were these brands effective and what factors do you think contributed to that effectiveness?
What are the pros and cons for Nike signing Colin Kaepernick as the spokesperson for its 30-year anniversary "Just Do It" campaign? How would this impact Nike's different market segments?
When Nike was planning to feature Kaepernick as the face of its campaign, what factors do you think needed to be considered?
If you were a senior marketing manager working for Nike at this time, would you have recommended Kaepernick to be the new spokesperson. Why or why not? As a consumer, did Nike's decision to ultimately use Kaepernick affect your purchase intentions? Why or why not?

Reference no: EM133530261

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