Reference no: EM132681121

Assignment involves a case analysis of the case: Nordstrom: Expansion into Canada. This case deals with foreign direct investment, as well, it builds on some of the topics from Unit One of the course.

1 What are the problems Nordstom faces on their Canadian expansion? Provide support from the case including the use of proper citations.

2 Who is the decision maker that has to solve the problem? (2) What are his/her interests? (3)

3 Download the country attractiveness matrix from Canvas and complete an assessment for Canada and the United States. (10) Explain and justify your choice in country attractiveness factors and in company competitiveness factors.

there will be a drop box open in Canvas for you to submit your spreadsheet.

4 What options does Nordstrom have to address problems it is having? (Outline and describe the options)

5 Identify five important evaluation criteria that the decision maker should use in scoring and evaluating a potential solution to the problem. Why these five?

6 Using a table structure, score your options from # 4 above, using the criteria from # 5 to evaluate them.

7 What is your recommendation? (2) Why?

Your writeup should be typed, single spaced, 12 point font, 1 inch margins. Use headings as appropriate. References must be cited using APA format.

Attachment:- Case Nordstrom.rar