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Case : The Strategy That Wouldn't Travel by Michael C. Beer
Case Study "The Strategy That Wouldn't Travel"
Be prepared to discuss the following questions:
Where would you place the Wichita change initiative on the four dimensions of change initiatives?
What were the main problems at the Wichita facility that Jimenez's change initiative addressed? Why was the initiative successful at the Wichita facility?
What are the problems at Lubbock? Why is the change initiative not as successful at the Lubbock facility?
What actions should Jimenez take immediately? If you were brought in to advise Jimenez, what actions would you recommend to her to move the change initiative forward at Lubbock? Within the company as a whole?
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