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Quetsion 1: Why are the original/raw data not readily usable by analytics tasks? What are the main data preprocessing steps? List and explain their importance in analytics. And also, write 2 Comments, each 200+ words on above topic.
Quetsion 2: What are the privacy issues with data mining? Do you think they are substantiated? And also, write 2 Comments, each 200+ words on above topic.
Based on the video, fast forward to the current day, and give your opinion on whether or not Apple's product strategy should change given its current rate.
How advertising 'works' is still not agreed upon in spite of over 100 years of advertising research. Summarise what you feel to be the main issues in this debate and critically evaluate some of the ways they have been investigated.
How would you define the personality of the purchased brand as compared to the definitions stated in the chapter by Stanford's Jennifer Aaker
It is a responsibility of the global firm to as certain the level of importance of various aspects of culture. Companies' operations need to recognize and adjust to the cultural environment. Name the four elements of culture and indicate why they ..
How has sales professionalism been a key driver in the evolution of personal selling? What is the expected sales force response to the evolution of personal selling? Discuss the 5 alternative approaches to personal selling?
Think about when you have experienced customer delight - a purchase experience (product or service) that surpassed your expectations. Customer delight is not.
Define the customer buying process. Why is it important to understand this process when deciding how to capture the customer's attention
Identify the product's target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets.
Sets out your analysis of the potential weaknesses of the existing strategy and identifies the brand strategy you would recommend to address these weaknesses.
Explain the distribution strategy used by Allergan to distribute Botox - Draw the various flows in marketing channel of Botox and the direction of these flows
Case study on De Beers and the Global Diamond Industry
Why do companies have the conversion condition? What are the pros and what the cons? Identify which pro you consider to be most advantageous and which con you think is the most detrimental or negative. Explain.
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