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What are the principles that should guide marketing

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Reference no: EM131180829

1. Managers do suffer from many tensions in the implementation of ethics principles. State and explain five of these tensions, their sources, and their implications for decision-making. Give specific examples.
Minimum 500 words.

2. What are the ethical issues marketing infant formula in developing countries? Who has the responsibility in this case? What are the principles that should guide marketing? What are the ethical complexities in the situation? What role is research and science playing? Is there a parallel case you can cite that might raise similar problems?
Minimum 500 words.

Reference no: EM131180829

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