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Also, in 2007, Coca-Cola entered into a partnership with WWF. Its core objectives are increasing understanding on watersheds and water cycles to improve Coca-Cola's water usage, working with local communities in various locations worldwide, and developing a common framework to preserve water sources. Finally, and also in the same year, the company became a member of the public-private initiative CEO Water Mandate, which is a public-private initiative that assists companies in the development, implementation and disclosure of water sustainability policies and practices.
ELEMENTS TO BE ADDRESSED
-Sustainability-Accountability-Transparency
QUESTIONS TO BE ANSWERED
-What are the principles od CSR involved in this case?-What are the environmental issues and their effects and implications? -Should CSR be a voluntary Activity?-What is the relation between CSR and profit?
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