Reference no: EM133425651
Case Study: Sustainable seafood is not an issue that can be solved within one company with directed initiatives; it must be confronted at multiple business levels, from producers to the wholesalers, retailers, restaurants, and consumers. The Seattle Fish Company of New Mexico has worked to take responsibility for its products and reduce its environmental impact. This company is a great example of how a business can make a positive impact on all of its stakeholders and remain profitable. Although the company's efforts are not increasing profits at this time, the Seattle Fish 7 Company of New Mexico is developing a competitive advantage that cannot be easily replicated by
other companies. By partnering with such organizations as the Marine Stewardship Council, the Global Aquaculture Alliance, the Aquaculture Certification Council Inc., and the New Mexico Restaurant Association, the Seattle Fish Company of New Mexico is addressing the issue of overfishing and doing their part to ensure the health of the world's oceans and global food sources. If the seafood industry evolves, it will start with visionary executives such as Craig Risk who implement and support sustainability initiatives throughout their business operations and inspire change in their employees, competitors, and consumers.
QUESTIONS
What are the potential stakeholder benefits of Seattle Fish Company of New Mexico offering fully traceable and certified sustainable seafood?
What has CEO Craig Risk done to implement and support sustainability efforts throughout his company?
What are the potential competitive advantages that Seattle Fish Company of New Mexico can gain by advancing and promoting certified sustainable seafood products?
what would be the core issues and explain why(3 issues)
what would be alternative solutions explain why(3 solutions)