What are the potential pros and cons of collaborating

Reference no: EM132504919

The case explains the importance of distribution partnerships and the complexity of marketing channel decisions. After reading the case study, address the following topics:

Question 1: What are the potential pros and cons of Perry Ice Cream's direct sales distribution channel?

Question 2: What are the potential pros and cons of collaborating/partnering with this national brand?

Question 3: Evaluate the marketing channel options and describe the value channel members provide.

Question 4: Assuming that Perry's leadership decides to carry the competitors' products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

Reference no: EM132504919

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