What are the potential pain points of the pickup experience

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What are the potential pain points of the pickup experience for the different customer segments and drivers? Use the persona information in the case, the narratives provided in Exhibit 5, plus your personal Uber experience(s) to identify and list the pain points for each type of rider and driver.

Article is Uber : Applying Machine Learning to Improve Pick up Experience Northwestern Kellogg -school of management

Reference no: EM133428995

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