What are the possible segments in the bike industry

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Reference no: EM133292427

Marketing Strategy

What are the possible segments in the BIKE industry? Describe each, noting similarities and differences.

Which segments will you target in this industry? Why?

For each segment that you'll target, describe your overall strategy relating to:

Develop new products or modify existing products

Branding (brand advertising) expenditures

Product advertising - which media channels will you use for each segment? Explain.

What will be your strategy toward the use of public relations?

Which distribution channels will you target? How much support will you provide to each channel? How important is margin to each channel?

Where do you wish to be for pricing vs. your competitor's prices? Remember that this is tied to your overall strategy described at the beginning of this strategy document.

Operations Strategy

At the beginning of the simulation, you currently make one type of bike for the Adventurer market. You have around 80 staff and the capacity to manufacture about 16,000 bikes annually.

What is your overall strategy relating to:

Manufacturing capacity, including both the number of workers and plant capacity?

Production volume? Inventory to have on hand (safety stock)?

Employee salaries? Training?

Preventative maintenance?

Quality systems? Inspection rate?

Reference no: EM133292427

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