What are the possible effects on creativity

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1. What are the possible effects on creativity and the Internet when individuals and organizations steal content they find online and use as their own? Do you feel content is free to use as long as it is online? What's the difference between content found in a book and content found online?

2. Loyalty or reward programs are becoming more and more prevalent. With the onset of more loyalty programs, it becomes important for companies to design programs that are differentiated from other competitor programs. What are at least three key aspects that a company must consider when developing a successful loyalty/reward program? Give an example to support your view.

Reference no: EM132161720

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