What are the possible arguments for pricing lower

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In preparation for this assignment, read Case 12.1 “The Price of Coffee in China” at the end of chapter 12 of the “Global Marketing” textbook by Gillespie, K., & Hennessey, D.

Answer the following questions:

What are the possible arguments for pricing a grande latte at $4.50 in Beijing?

What are the possible arguments for pricing lower? For pricing higher?

What might explain why the price of a Starbucks coffee in China increased in relation to its price in the United States over the years?

Evaluate Starbucks’ response to the CCTV exposé. What response would you suggest?

Reference no: EM132223372

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What are the possible arguments for pricing lower : What are the possible arguments for pricing lower? For pricing higher?

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