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DQ 1 - You recently received a promotion to district sales manager. You are eager to show your leadership ability and ready to implement a strategy to make your company successful. Your boss has come to you to explain a new selling strategy that he would like to see you implement. It involves having your salespeople be a little more aggressive with their customers. Essentially, he would like them to oversell their customers. DQ 2 - Read the Shield Financial: Overheard Trade Secrets on page 276 in the text. Discuss the questions at the end of the case:
a) What are the ethical issues involved in this case?
b) What are the possible actions Bloom could take?
c) What are the possible reactions from the customers to Rowland's information?
d) What is an ideal course of action given all of the issues involved?
In reflecting on the limited international laws and regulations and the differences between the US and other countries, briefly discuss some guidelines (principles and concepts) that you would have in your code of conduct (ethical/social responsib..
Describe and examine how a market economy allocates resources and how a business needs to respond to the market
Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands
Memo to the marketing staff regarding the company's introduction of a new diet supplement. identify the persuasive language and positioning needed to attract three different target audiences: Baby Boomers, Gen Xers, and Gen Y-ers
Write a message to persuade your boss to approve capital resources for the product depo prevera birth control
1. Discuss what types of monitoring should occur to examine various external stakeholder groups to identify changes in their needs and desires.
Essay question (300-500 words) What are the primary benefits of outdoor advertising? The primary problems?
Profile the risks to your organization given the above scenario and prepare a quantitative assessment of the risks using an appropriate risk register for the following strategic categories of risk:
Explain Venture Capital for financing and If my e-commerce site is successful in the first year and I would like for additional financing to expand
When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
Assignment: The Strategic Plan Presentation, The Final Assignment, due in Unit 10, is your chance to bring it all together. This Strategic Management Presentation is an in-depth case study analysis and strategy for the company of your choice
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in Unit I. Again, utilizing the Online Library, you will research the various elements of the marketing plan as it relates to this compa..
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