What are the positioning, communications strategies

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Case Study: The new DJI Mavic 3 is by far DJI's best consumer drone. It incorporates the top qualities of its rivals and forerunners into a single package. It needs very efficient technologies having a battery life of more than 45 mins. The user won't be content with just one camera, therefore there are two cameras plus an obstacle avoidance system. Additionally, it offered a drone for a reasonable price starting at USD 2,199 in terms of consumer technology. The top three features that most drone fans look for in a drone are included in this model: a twin camera system, a long battery life, and an upgraded sense and avoidance system that makes the drone crashproof. Consequently, the Mavic 3 should be a significant product that DJI produces and sells.

Questions:

  1. What are the Positioning Strategies, Communications Strategies, and Market Research Strategies of the DJI Mavic 3?
  2. Is the marketing mix strategy congruent?
  3. Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?
  4. What are its possible marketing action programs and implementation timeline?
  5. What will be done?
  6. When will it be done?
  7. Who will do it?
  8. How much would it cost? What will be the potential budget for everything?

 

Reference no: EM133340370

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