What are the ports strategic goals

Assignment Help Marketing Management
Reference no: EM131253136

Instructions:

The Port Improvement Plan (PIP) will consist of 3-5 pages. The Title Page and Reference Page are not included in the page count. Each major section within your final PIP presentation should be covered in this paper. This paper must be in narrative form, and be descriptive enough that explains each element of your PIP. The use of graphics and charts is highly encouraged.

Length: Minimum of 3-5 pages, excluding cover and reference pagesFormat: Word, professional style, and with appropriate APA citations (minimum of three authoritative references)

Important content requirements:

1. Galveston, Texas Port

2. Make sure your paperclosely follows the following template.

Example Template for PIP
1.Background information about the port: industry classification; markets, location, # of employees, products & services, suppliers, other pertinent information

2.What are the port's strategic goals?

3.What are the strengths of the port?

4.What are the weaknesses of the port?

5.What metrics does the port utilize?

6.What improvement initiatives and innovations has it implemented?

7.What improvement initiatives and innovations should it consider?

8.What should be the next step be to improve the port?

9.Provide data from the case to support your conclusions as necessary.

10. Compare your supply chain to an exemplar, standard, benchmark, or best practice.

Reference no: EM131253136

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