What are the points of parity

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Reference no: EM132830363

Question 1: Introduce your brand.

Question 2: Identify all brand elements (logos, slogans, symbols, trademarks, characters, and packaging).

Question 3: Provide rationale for each of the elements in the context of the 3 competitors you researched in Unit 1.

Question 4: Compare your brand to the competitors in terms of positioning.

Question 5: What are the points of parity?

Question 6: What are the points of differentiation?

Question 7: Define the positioning opportunities for your brand.

Reference no: EM132830363

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