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Here are some points that may help you analyze your company's competitive situation as you write yourSWOT memo :
Discussion 1: What are the explicit visions, strategies, and goals of the overall company and its units? What do they mean? What is your company doing to realize them?
Discussion 2: What are the overall trends in the industry or consumer demand and how does it specificallyimpact your company? Do not forget materials costs, currency fluctuations, financial issues, etc. We will have an environmental analysis due later, but the first memo should at least identify them.
Attachment:- A SWOT analysis.rar
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