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What are the other emerging segments of consumers

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Reference no: EM133379444

Question: Read the Chapter Case Study "P&G Segments its Market along Multiple Dimensions" from Chapter No- 9 "Segmentation, Targeting, and Positioning" Page: - 308 and 309 given in your textbook/E-book - "Marketing" (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

  • In addition to the list of options presented in this case, how else might a multinational, multibrand conglomerate like P&G segment its millions of customers? Use other ideas from the chapter to suggest other segmentation methods that could be used.(2.5 Marks)
  • What are the other emerging segments of consumers that would be attractive for P&G, such that it might start developing new product lines to appeal to them?

 

Reference no: EM133379444

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