Reference no: EM133035105 , Length: 1500 Words
Case Assignment
You will need to register as a student and then access the Course pack for the case. The case costs $4.50 CAD. Do NOT share your case - this is a copyright violation. Your instructor will be checking the course pack list and will only mark cases from students who have completed the case purchase. Keep your proof of purchase.
1. Go to the Ivey Publishing website
2. Log in to your existing account or click "Register" to create a new account and follow the prompts to complete the registration.
o If registering, choose the "Student User" role.
o If using a different name than your registered student name, email your instructor to advise them of the user name you used to purchase the case.
3. Click on this link or copy into your browser:
4. Click "Add to Cart".
5. You may choose to order in either print or digital format.
o To order the material in digital format, check "digital download" and click "OK".
o To order a printed copy for delivery, enter the print quantity required and click "OK". Please note that shipping charges will apply.
6. Go to the Shopping Cart (located at the top of the page), click "Checkout", and complete the checkout process.
7. When payment has been processed successfully, an Order Confirmation will be emailed to you immediately and you will see the Order Confirmation screen.
o If you ordered digital copies: Click "Download your Digital Items" or go to "My Orders" to access the file.
o If you ordered printed copies: Your order will be printed and shipped within 2 to 3 business days.
Case Preparation Procedure
1. Analyze the case data.
a. Gather pertinent information (from the case) and perform analysis.
i. Remember to carefully analyze the financial information and other numbers provided.
ii. Consider any available information from the 4 Cs (Company, Consumer, Channel, Competition) and TREES (Technology, Regulatory, Ecological, Economic, and Social/Cultural).
iii. Consider the resources, people, and process information provided.
iv. Figure out aSWOT.
Hint: When you are working through the case, some particular things to consider are:
• What external factors affect the organization's competitive position? How do these factors affect the strategy? You may wish to use the Five Forces as a tool for the analysis.
• What generic business strategy has the organization chosen to pursue?
• What are the organization's resources? How is the organization's strategy affected by its resources?
2. Identify the problem(s) or issue(s).
a. Be careful to isolate the problem from the symptoms of the problem.
b. The symptoms should be evident in the environmental and SWOT analysis.
3. Decide how you are going to make your decision when evaluating alternatives. What are the most important criteria? Which are less important?
a. Each should be given a weight for comparison purposes.
4. Generate the alternatives.Normally some are given in the case, but you may come up with others.
a. There needs to be sufficient information to understand the details of what the alternatives entail.
5. Analyze and evaluate the alternatives according to the criteria you have chosen.
a. Each alternative must be evaluated to each criterion.
b. Make sure that you have addressed and articulated the following considerations:
i. Does the chosen alternative fit the SWOT?
ii. What are the positives and negatives of the strategy you are pursuing?
6. Select the preferred alternative. Justify your choice.
a. Explain why the other alternatives were not preferred.
7. Develop the action plan
a. What are the specifics to the implementation?
b. Consider and articulate resources required, timelines, etc..
Structure of the Written Report
1. Title page
2. Introduction and Summary of Key Facts
3. Data Analysis
4. Problem (Issue) Statement
5. Key Decision Criteria and Constraints
6. Alternative Generation
7. Alternative Analysis
8. Recommendations
9. Action and Implementation
10. References
11. Appendices
12. Exhibits and Calculations (if merited)
Attachment:- Case Instructions.rar