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What are the objectives of the marketing strategy

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Reference no: EM132316814

Question: Situation Analysis (continued) for coca-cola company

1. The Firm

• What are the objectives of the firm?

• What are the strengths of the firm?

• What is the firm's financial condition?

• What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)?

• What is the management philosophy?

• What does the organizational structure tell you about how decisions are made?

2. The Marketing Strategy

• What are the objectives of the marketing strategy?

• What marketing concepts are at issue in the current strategy?

• To what target market is the strategy directed?

• What competitive advantage does the marketing strategy offer?

• What good and/or service does the organization offer? What consumer need does the product solve?

• What promotional mix, channels of distribution, and pricing strategies are being used by the organization?

Reference no: EM132316814

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