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What are the objectives of customer-profitability analysis

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Problem 1: What are the potential advantages of the "supermarket" strategy? What are the potential disadvantages of the strategy?

Problem 2: What are the objectives of customer-profitability analysis (at Infinity and in general)? What does it add to the product-profitability system? Is it important? How should Philippa Smith's customer-profitability pilot study be improved/extended?

Reference no: EM132735933

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