What are the new long-run market shares

Assignment Help Marketing Management

Reference no: EM13918233

The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities:

From	Special B	To	MDA
Special B	0.90		0.10
MDA	0.05		0.95

Suppose that in the above Problem a new toothpaste brand enters the market such that the following transition probabilities exist:

From	Special B	To MDA	T-White
Special B	0.80	0.10	0.10
MDA	0.05	0.75	0.20
T-White	0.40	0.30	0.30

What are the new long-run market shares? Which brand will suffer most from the introduction of the new brand of toothpaste?

Reference no: EM13918233

Questions Cloud

The president of classic : The president of Classic wants to switch to an activity-based approach in the upcoming year to assign prices to the gowns. Production line setups are a major activity at Classic

Blade-used for energy efficiency, reduces cord clutter : Cisco will eliminate the need for web cameras during video conferences. In 2013, Cisco vows to completely change the communication framework in which case all communication will reduce text based chat and convert to mostly video communications to ..

Which brand appears to have the most loyal customers : Which brand appears to have the most loyal customers? Explain. What are the projected market shares for the two brands?

Value-added reseller : When we talk about a Value-Added Reseller, in the context of accounting and enterprise software, we are referring to an individual or business that:

What are the new long-run market shares : What are the new long-run market shares? Which brand will suffer most from the introduction of the new brand of toothpaste?

Printing company is considering replacing a machine : Lexigraphic Printing Company is considering replacing a machine that has been used in its factory for four years. Relevant data associated with the operations of the old machine and the new machine, neither of which has any estimated residual value,

What are the current opportunities for toyota : What are the current opportunities for Toyota, what threats are they facing, and what actions are they taking to respond to these environmental contingencies?

Is there a logic or rational supporting the change process : What was Welch's objective in the series of initiative he launched in the late 1980?s and early 1990â??s.? What was he trying to achieve in the round of changes he put in motion in that period? Is there a logic or rational supporting the change pr..

Power supply consists of three rectifires in series : A power supply consists of three rectifires in series. Each rectifier has a Weibull failure didtribution with b eqaul to 2.1. However they have different characteristics lifetimes given by 12,000 hr, 18,500 hr and 21,500 hr. Find the MTTF and the ..

User Account

All Pages