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What are the necessary elements of an effective spokesperson

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Reference no: EM131744942

Assignment

Write an essay about a crisis (scenario to be listed) and the best way to handle the situation, minimum of 2 pages (not including the reference page)

· Times New Roman 12 pt. font, APA format, double-spaced.

· Research sources to support your ideas using the proper citations and references.

The essay will include the following components:

1. Develop your crisis message using the Crisis and Emergency Risk Communication (CERC) model.

2. Address the Following Questions (even if you choose yourself as CEO to make the statements):

· What are the necessary elements of an effective spokesperson in a crisis?

· What criteria are considered in selecting that particular person?

· Why do you think it would be important to have a well-trained spokesperson speak for the corporation during a crisis such as this one?

· Why might the media wish to speak with frontline employees during a crisis?

· How would you, as CEO, correct the wrong information given out by the spokesperson?

Reference no: EM131744942

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