What are the monitoring and evaluation tools that exist

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Question: Digital marketing The authors Pride Ferrell state that to maximize resources and minimize costs in social media marketing, monitoring and evaluation of digital media is crucial. Instructions After reading Chapter 9 of the book Pride, WM Ferrell, DC (2019). Foundations of marketing (8th ed.). Cengage Learning argues for the following: What are the monitoring and evaluation tools that exist to measure the performance of digital strategies? Select one (1) company and explain how it monitors and evaluates the performance of its digital strategies. Your response must contain a minimum of three (3) paragraphs of five (5) sentences each. Your reaction to the answer must contain a minimum of two (2) paragraphs of five (5) sentences each.

Reference no: EM133340192

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