What are the models of consumers in terms of economic view

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In a 600 word report to your supervisor, explain the consumer decision-making process and what affects it. Answer the following questions in your report:

What are the 3 specific levels/types of consumer decision making?

What are the models of consumers in terms of an economic view, a passive view, a cognitive view, and an emotional view?

What affects the consumer's decision making?

What example (from the textbook) describes a company/product that exhibits the consumer decision-making process?

How would you apply consumer decision making towards your new beverage at the company?

What 3 recommendations would you give to improve the marketing of the company's new beverage (based on how consumers make decisions)?

Reference no: EM13738997

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