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Assignment:
Q1-Define what marketing is?
Q2-What are the misconceptions most people have about Marketing? What, if any, misconceptions have you had about marketing? (In other words how is or was your view of marketing different than what you wrote in Q1?)
Q3-What would you say are the challenges of Marketing Today?
Q4-From your own experience, where do you see Marketing changing the most? How has it been disrupted or not?
Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation
Jamba Juice being an American product, Nigerians' sentiment towards the U.S. will have some impact on the perception of the product. How would you control this?
Live cultures of Bacillusthuringiensis (Dipel) and B. subtilis (kodiak) are sold as pesticides. What bacterial structures make it possible to package and sell these bacteria? For what purpose is each product used?
This energy is expressed as kilowatt-hours. How much energy is one kilowatt-hour expresses in metric units?
What information was communicated about the products you evaluated, and how was it communicated. What ‘noise' did you encounter in each store?
Prepare a 10-to 12-slide PowerPoint presentation that summarizes the marketing strategy choices based on your Learning Team's environmental analysis conducted in Week Two
What guidelines would you recommend to minimize comparative ads that may be misleading or overly aggressive?
What should Terri Jensen tell the Executive Vice President of Sales?Should Jason get the bonus? If so, how should it be calculated?
What is a brand? Why is a brand important? What is your favorite brand? Why do people support your brand? develop a detailed analysis that will discuss loyalty
Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy. Generate at least two (2) ideas for sales promotion.
Define the customer buying process. Why is it important to understand this process when deciding how to capture the customer's attention
In what ways are Usage, Purchase, and Judgmental Data used to assess market structure? Can you think of other types of data
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