What are the marketing strategies used by your company

Assignment Help Marketing Management

Reference no: EM133469700

Homework: Scholarly Activity

Throughout this course, you have learned about the elements of a marketing plan. This homework will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this homework. As you research this company, apply the theoretical learning from this course.

Include the sections below in your marketing plan.

1. Introduction: Include a brief introduction of the company.

2. Competitive Analysis: Who are your company's competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company's competitors.

3. Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.

4. Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company's marketing strategy?

5. Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?

6. Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?

7. Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.

8. Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.

Reference no: EM133469700

Questions Cloud

How a business learn about a proposed process improvement : How might a business learn about a proposed process improvement through a prototyping activity? What is the fundamental purpose of a prototype?

What health care technology is involved in the situation : Develop, in detail, a situation in which a health care worker might be confronted with ethical problems related to patients and prescription drug use OR patient

Discuss trends in terrorism over the past two decades : Discuss trends in terrorism over the past two decades. Do you think security measures continue to increase?

Explaining the concept of total quality management : explaining the concept of Total Quality Management describing how this approach would apply to the case study found on Dresang

What are the marketing strategies used by your company : What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.

Describe how you will promote community well-being : Describe how you will promote community well-being through the ethical and effective use of the technology standards.

Cause of the rivalry between iran and saudi : What was the main cause of the Rivalry between Iran and Saudi. When did it start and why is it ongoin

Compare three to five unique elements of each segment : Compare and contrast three to five unique elements of each segment from a sports licensing business point of view.

Describe how the new or revised policy : Describe how the new or revised policy for the chosen population will be implemented into policy planning and action and Analyze the social justice issue

User Account

All Pages