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Question 1: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company's marketing strategy?
Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?
Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?
Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.
Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.
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The aim of the assignment is to demonstrate your understanding of how a global corporation such as Genting Berhad strategically manages its marketing operations
Which of the environmental factors do you feel is the most critical, and why? What solutions would you recommend to the board, and why?
Write a 300 word essay about an ad on TV that gives you a reason to buy the advertised product and explain why you feel that way.
Review the key variables that affect the marketer's choice of distribution channels. What is integrated marketing communications (IMC) (Chapter 16)
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What is the empirical formula of a compound that is 62.0% C, 10.4% H, and 27.5% O by mass?
What is player 1's best-response bidding strategy? - What can you conclude about how high the players are willing to bid?
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