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What are the marketing research objectives

Assignment Help Marketing Management
Reference no: EM132422953 , Length: word count: 1500

MR 1 (Honours) Business Studies
Marketing Research

Format:
• The document should have the following sections:
o Executive Summary
o Content Outline (Index)
o Context
o Body of content (elements outlined below)
o Conclusion
o References
Length: 1,500- 2,000 words

Content:

  • You will be given a subject from your professor.
  • Given the company or topic that you have been given to work with.
  • Explain and analyse in relation to the company, with the use of models when necessary, the following elements:

Question • The company's problem and the reason for why the company need to make a Marketing Research study

Question • What are the Marketing Research objectives? What information must be collected to solve the problem? And why? From whom will it be gathered? And how?

Question • What Marketing Research Methodology or Methodologies will you use? And why?

Question • Statement of deliverables, and why?

Question • What will the costs be?

Question • Timetable for research phases

following parameters:

  1. • Preparation
  2. • Referencing & Research
  3. • Design & Structure
  4. • Research Objectives
  5. • Research Methodology

Reference no: EM132422953

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