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Assignment:
Questions:
1. What are the marketing mix of RollUP? What is the core product? How does RollUP segment the market?
2. Who should be RollUP's main target market?
3. Take a role of RollUP managers and develop marketing plan.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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