What are the marketing facts of the case study

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Reference no: EM133359765

PART I. provide FACT SHEET QUESTIONS ANSWER

1. General facts- what decision is being faced, date, options

2. what is the background, e.g., location, business, business model, stakeholders? existing customers, previous performance, value proposition

3. What are the marketing facts of the case study

4. What is the financial information of this case study

5. what is the operational information of the case study

6.what is the information of Human resources in the case study

PART II. Provide a MANAGING STRATEGICALLY FACT SHEET QUESTION ANSWER

1. BAsed on the fact presented in the case study what do you think is the main issue?

2. Based on the fact presented in the case study, what do you think are the relevant external and external factors? Give a SWOT analysis. What is the stakeholder's direction, vision, mission, and objective?

3. Evaluate alternatives, Based on the fact study what do you think are options? Evaluate each option in the light of the strategic context ( external, internal, objective).

4. Recommendation- Based on the evaluation, which option would you recommend? list your assumptions.

5. Implementation and control- What steps are needed to be taken to implement the recommendation?

Reference no: EM133359765

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