What are the marketing advantages of being a benefit corp

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Reference no: EM133696388

Assignment:

Please split this into two sections , avoid using AI

Read case - Greyston bakery combatting poverty by making a profit

Section 1. (about 0.5 pgs) Who are the stakeholders for Greyston? (look at the text for info on stakeholders) After reading the case, what do you see as the main priorities that need to be addressed?

Section 2. (about 1.5 pgs) Additional research on Benefit Corps. What are the advantages and disadvantages of Benefit Corps? What are the marketing advantages of being a Benefit Corp? (Certified B-Corps and Benefit Corps are slightly different and if you want to touch on the difference in your paper that is fine, but otherwise, we can treat them as conceptually the same).

Name some other successful Benefit Corps. In your estimation, are they a better model for socially responsible firms? Why or why not?

Reference no: EM133696388

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