What are the major themes that researchers are finding

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Reference no: EM133470197

Discussion Post: Marketing

The following are the six major research priorities of the Marketing Science Institute:

i. Delivering Customer Value
ii. The Evolving tech of Martech and Advertising
iii. Tools for capturing information to fuel growth
iv. The rise of Omnichannel promotion and distribution
v. Organizing for Marketing Agility
vi. Innovation NPD and Commercialization

Review Research Priorities 2020 - 2022 , choose one of the subtopics (listed as 1.1., 1.2 or 2.1 2.2 etc...), and answer the following questions:

Question: What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?

Reference no: EM133470197

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